ABOUT ELIVE curl care

Products Birthed from Passion. A Brand Built on Values.

Elive began with a passion for healthy hair, but the vision has always been about something greater.

Every product is thoughtfully created to support healthier hair while honoring the beauty that already exists within you. But Elive was never meant to simply be another hair care brand. I wanted to build something rooted in confidence, education, community, wellness, and purposeful living—values that extend far beyond wash day.

Elive Curl Care Founder
Elive Curl Care Founder

My hope is that Elive becomes part of the way you care for yourself; helping you understand your hair, embrace your natural texture, and feel confident showing up as your best self.

Our products were birthed from passion, but Elive was built with purpose.

With love,
Elise Mimms, Founder CEO

Our Mission

Our mission is to transform the way textured hair is cared for by combining plant-based products, education, and community to help people build healthier hair, healthier habits, and healthier lives.


We want every person who experiences Elive to feel empowered to understand their hair, care for it intentionally, and feel confident in the beauty that already exists within them.

Helping the next generation come to life.

Our commitment extends beyond the products we create. We want to help inspire individuals of all ages and backgrounds to recognize their beauty, celebrate what makes them different, and grow into the most confident versions of themselves.

As Elive grows, so will our commitment to giving back through initiatives that support confidence, self-care, mentorship, and opportunities for the next generation.Because when you feel confident in who you are, you don’t just look beautiful—you come to life.